A new wave of shoppers, Gen Z and Gen Alpha, is reshaping the way businesses brand themselves and think about growth. These buyers shop with AI tools, expect seamless mobile-first experiences, and rely on creators and communities rather than traditional advertising for trustworthy recommendations.
For store owners and agencies, this presents both a challenge and an opportunity. The challenge is clear: the playbooks that worked yesterday won’t guarantee success tomorrow. The opportunity lies in learning how to adapt quickly and strategically to stay ahead. It’s crucial to bridge the gap between today’s ecommerce strategies and expectations of the next generation of buyers.
The question is, is your store ready to meet this new reality?
That’s the question driving Prepathon 2025, a free three-day online event dedicated to preparing ecommerce businesses and agencies for the future so they stay relevant and profitable.
Prepathon and Its Core Themes
From September 30th through October 2nd, we're bringing together top industry minds to equip you with the knowledge and tools you need to thrive in a digital-first world.
Prepathon is structured around the three most urgent forces shaping ecommerce in 2025 and beyond:
1. AI & Innovation
AI has moved from hype to everyday reality. From personalized product recommendations to predictive insights, businesses that learn to integrate AI will win on experience, speed, and relevance.
2. Customer Behavior
Gen Z and Gen Alpha buyers are setting new rules. They want authenticity, trust, and convenience. They interact with brands through creators, expect mobile-first design, and reward businesses that understand their values.
3. Growth Strategies
Trends mean little without execution. That’s why Prepathon focuses on practical, growth-driven strategies: optimizing site performance, boosting conversions, and engaging audiences in ways that scale.
What You Can Expect
Prepathon 2025 brings together 12+ live sessions, Q&As, and interactive activities with some of the industry’s sharpest minds—names like Talia Wolf, Sonja Ibele, and Paul Boag.
Prepathon 2025
There will also be a bunch of fun activities so you can interact and network with fellow business owners. You’ll have a chance to win some amazing giveaways and gift prizes.
The goal is to give you immediately actionable insights that you can take back to your clients or stores the same day and start applying from day 0.
Whether you’re:
An agency leader helping clients prepare for Black Friday/Cyber Monday,
An ecommerce store owner looking to scale sustainably, or
A digital marketer navigating the fast-changing landscape,
…you’ll walk away with clarity, tools, and a roadmap to stay ahead and transform your strategy to meet growing customer needs.
Why It Matters: Proof from Prepathon 2024
Last year, Prepathon attracted over 4,200 registrants and 1,600+ live attendees. Participants spent an average of 120 minutes per session and generated more than 17,500 interactions through Q&As, polls, and live chats.
The lesson? When the content is relevant and practical, ecommerce professionals show up and engage deeply.
This year, the focus sharpens on AI adoption, Gen Z readiness, and smarter growth strategies—the exact areas where businesses need clarity to future-proof their operations.
How to Join
Prepathon 2025 runs from September 30 – October 2. It’s completely free to attend.
👉 Register here to secure your spot and start preparing your business to meet tomorrow’s customer, today.
This is a guest post by Cloudways, a managed cloud hosting provider trusted by 100,000+ businesses worldwide. Cloudways helps ecommerce brands achieve faster performance, rock-solid security, and seamless scalability.
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