The US Tech Force just launched. It's title font is Canadian. And it gets worse.

If you've been paying attention to tech news, you may have seen that US Federal Government is launching "Tech Force":

The Trump administration on Monday unveiled a new initiative dubbed the “U.S. Tech Force,” comprising about 1,000 engineers and other specialists who will work on artificial intelligence infrastructure and other technology projects throughout the federal government. - CNBC

And if you visit their website you might notice a couple things.

Firstly, on the funny side, the title font for a group working on tech "for the American People" is firmly Canadian.

The title font, "PP Neue Montreal" is "inspired by what makes Montreal the great design city it is today". Montreal is of course, a city in Québec, which "is the most anti-Donald Trump province in Canada".

Secondly, on the not-so-funny side, "Tech Force" describes itself as "Tech for the American People", but it's hard not to notice the complete lack of actual people or humanity.

The site's cover image looks as if taken by a spy drone on night reconnaissance over D.C. -- notably in one of the first cities in which the national guard was deployed ostensibly for crime fighting but which is now said to target immigrants.

Tech Force's vision of what "for the American People" means seems ominous, but the vision of who they want to "answer the call" is completely Borg-level creepy:

Tech Force is looking for "an elite group of ~1,000 technology specialists... to accelerate artificial intelligence (AI) implementation" but the ideal candidate appears to be a soulless black hooded automaton with no obvious connection to the world other than via a radio antennae attached to its cyborg CRT head.

They appear to be quite literally looking for machine men to build the AI machinery for the federal government.

If thinking of applying, remember Charlie Chaplin's words: "You are not machines!".

Machinery that gives abundance has left us in want. Our knowledge has made us cynical. Our cleverness, hard and unkind. We think too much and feel too little. More than machinery we need humanity. More than cleverness we need kindness and gentleness. Without these qualities, life will be violent and all will be lost…

The misery that is now upon us is but the passing of greed - the bitterness of men who fear the way of human progress. The hate of men will pass, and dictators die, and the power they took from the people will return to the people. And so long as men die, liberty will never perish…

Soldiers! don’t give yourselves to brutes - men who despise you - enslave you - who regiment your lives - tell you what to do - what to think and what to feel! Who drill you - diet you - treat you like cattle, use you as cannon fodder. Don’t give yourselves to these unnatural men - machine men with machine minds and machine hearts! You are not machines! You are not cattle! You are men! You have the love of humanity in your hearts! You don’t hate! Only the unloved hate - the unloved and the unnatural! Soldiers! Don’t fight for slavery! Fight for liberty!

A literally 'non-American' typeface, a spy aesthetic, and a machine man - design is often intentional so you have to wonder: what was the real message? Perhaps that the entire project is a bit... un-American? What do you think? And, why?