Are you missing growth opportunities because your SaaS metrics are not tracked effectively?
Many SaaS providers manage billing and performance data across spreadsheets, CRMs, payment gateways, and accounting tools. This scattered approach makes it difficult to see what truly drives revenue or why customers churn.
To manage subscriptions, revenue, and retention efficiently, every company needs a clear and reliable SaaS dashboard. Tracking the right KPIs can help you improve forecasting, identify customer behavior trends, and plan for sustainable growth.
Below are 11 key SaaS metrics that should be part of your SaaS KPI dashboard.
1. Monthly Recurring Revenue (MRR)
Definition: The predictable monthly income from active subscriptions.
Formula:
MRR = Number of customers × Average revenue per user
Why it matters:
- Shows steady and predictable revenue
- Helps plan budgets and track growth
- Builds confidence for investors
Automating MRR tracking through your SaaS dashboard ensures accuracy and saves time.
2. Annual Recurring Revenue (ARR)
ARR represents your recurring revenue over twelve months. It helps forecast long-term performance and business valuation.
A growing ARR indicates healthy customer retention and expansion.
3. Churn Rate
Formula:
Churn Rate = (Customers lost ÷ Total customers at the start of the period) × 100
Churn shows how many customers stop using your product.
Lower churn means better product-market fit and stronger customer loyalty. Even a small improvement in churn can make a large difference in profit margins.
4. Recognized Revenue
Revenue should be recognized only when earned.
For example, if a customer pays for a one-year plan, the amount should be recognized monthly throughout the year.
Automated revenue recognition in your SaaS KPI dashboard ensures compliance with accounting standards and gives a realistic view of your earnings.
5. Deferred Revenue
Deferred revenue refers to money received for services yet to be delivered.
Monitoring this metric prevents inflated income reporting and helps maintain financial accuracy. It also supports better forecasting for future cash flow.
6. Total Recurring Revenue (TRR)
TRR represents the sum of all recurring income from active subscriptions.
It provides a clear picture of predictable revenue and business stability.
Consistent TRR growth reflects strong retention and expansion strategies.
7. Invoice Aging
Invoice aging shows how long customer invoices remain unpaid.
It is usually grouped into categories such as 0–30, 31–60, or 61–90 days.
Tracking invoice aging helps manage cash flow, prioritize collections, and identify potential churn risks.
8. Open Invoices
This metric shows the total value of invoices sent but not yet paid.
It bridges the gap between booked revenue and received cash.
A well-designed SaaS dashboard should display open invoices by customer and payment status for clear visibility.
9. Active Subscriptions
The number of ongoing subscriptions directly reflects your customer base and recurring revenue.
Tracking active, renewed, and canceled subscriptions helps evaluate retention efforts and overall customer satisfaction.
10. Expiring Subscriptions
These are the subscriptions that will end soon due to non-renewal or fixed terms.
Monitoring them allows your team to focus on timely renewal communication and customer engagement before revenue drops.
11. Average Revenue Per Account (ARPA)
Formula:
ARPA = Total MRR ÷ Active accounts
ARPA shows the average monthly income per customer.
An increase in ARPA signals successful upselling or higher-value plans, while a decline may indicate downgrades or excessive discounting.
Segment ARPA by plan or region to better understand revenue trends.
Making Data-Driven Decisions with SaaS Dashboards
Tracking these SaaS metrics is valuable only when the data is accessible and actionable.
A unified SaaS dashboard consolidates data from your billing, CRM, and accounting systems. It provides real-time insights that help your teams make informed decisions without depending on manual spreadsheets.
The right SaaS KPI dashboard will show you how revenue changes, which customers are at risk, and where to focus for retention and growth.
Key Takeaways
- Monitor MRR, ARR, and churn regularly to maintain predictable growth.
- Automate financial metrics like recognized and deferred revenue for accuracy.
- Track retention-related data such as active and expiring subscriptions.
- Use a single SaaS dashboard to keep every department aligned with real-time performance.
Learn More
To see how leading SaaS providers track metrics and automate revenue management, visit the original article:
👉 11 Key SaaS Metrics Every Provider Should Track
Explore how Saaslogic helps subscription-based businesses manage billing, revenue recognition, and performance tracking through intelligent dashboards.
Top comments (0)