There is something important that often gets lost in the rush of growing a company. As a business owner, you have to remember the early days — when you were a team of 2, or 10, or 30. Those were the days when every person mattered, every contribution was visible, and every win was shared. It’s easy to forget that people are the reason you made it to where you are today.
Yet I’ve seen it far too many times: a company grows, becomes successful, and somewhere along the way the leaders lose sight of what really built the business. The culture shifts. The connection fades. The individuals who once formed the backbone of the organisation become invisible — reduced to employee numbers, KPI units, or a line item on a payroll list.
Growth is supposed to strengthen a company, not dilute its humanity. The real danger is when success creates distance. When leadership becomes insulated. When decisions are made in boardrooms instead of in conversations. When the people who helped build the foundation are no longer recognised, valued, or heard.
A great company doesn’t just scale its profits — it scales its gratitude, its awareness, its empathy, and its commitment to the people who show up every day to make the vision real. Growth should never come at the cost of forgetting who helped you grow in the first place.
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